Manage Your Image

Your business should look great online and off to look more professional

Who You Are

You own or run a business of some kind, or you are in charge of marketing and advertising.

This could also refer to individuals as a sole trader.

The business is any size - from 0 to 1,000 employees, there is always something I can do for you; from startup to international with offices in several countries.

Your Challenges

Everything visual. It could be one or all of the following:

Startup

  • You don't have a visual identity yet, for example, a logo, brand colours, or a website.
  • You already have a logo but need the help of a professional for other tasks such as a website.
  • You're not sure how your business should look online.

Existing Business

  • Your branding and/or website are out of date. You look at other businesses, maybe even your competitors, and see that they look 'better' than yours.
  • You don't think that your business is being represented properly in a visual way.
  • You're just not happy with the way your business looks.
Website Redesign

If you already have a website, making sure you re-design every few years is important as you can see from eBay's changes.

The Solution

Startup

You need visual assets such as a logo and website to show people what you sell and that you're professional even if you have just started.

A list of attributes is made about your business with your help, to really find out what it stands for, learn about your passion, and what you want people to think when they hear the name. Information on the type of people likely to buy from you is valuable information as well. From here, it's easier to create designs based on the information collected, rather than working 'blindly' without thinking about things in detail.

The result is a visual identity for your business where people are now able to learn about you and your offerings.

Existing Business

You need a refreshed look to show people that you mean business and that you work hard to produce products or services that they want.

A list of attributes is made about your business with your help, to really find out what it stands for, learn about your passion, and what you want people to think when they hear the name. Information on the type of people likely to buy from you is valuable information as well. From here, it's easier to create designs based on the information collected, rather than working 'blindly' without thinking about things in detail.

The result is a unified design across all areas such as the logo, website, social media etc., which shows your core values and speaks to your target audience. You no longer look like you're behind the times and instead look as though you take pride in your business and it's offerings, instilling confidence in new and existing customers.

People may already be talking about your business on google, social media and other websites. You need to make sure to join the conversations. I can create a plan for you on exactly how to do this, or do it for you if no one in the business will have time.

I even offer interest free rates for those of you who think that you may not be able to afford what you need. This allows you to order exactly the services that you would like for your business.


JFK Quote

The Process

From initial conversations to the laucnh of a successful look for your business. This could vary slightly depending on your budget.

Discovery

No one knows your business like you do. This initial stage is very important to understand your challenges and goals.

Research

Direct competitor and industry research to find out how others are operating and how they're different from yourself.

Audit

An audit of your current logo, website, social media, and print materials (not applicable for startups) to see where you currently are and if there are any visible issues.

Strategy and Planning

Setting goals and planning the road ahead so that everyone knows what is happening and when with a clear end goal. Launch preparation are also decided here to make sure people know about the new look.

Brand Positioning

Great branding should reinforce all of the core values that represent your business through the general look and feel. This is where they will come to life.

Design

Logos are created first so that you are able to use them if needed, then website structure is planned out before adding any colours and styling.

Coding

The design is nothing without writing the code to make it a working website online that people can interact with.

Launch

Your shiny new business identity is now ready for the world to embrace. Any launch preparations from the strategy stage will now take effect to hit the ground running.

Support

That's not all, you'll need constant support to make sure your website stays up and running, your branding doesn't become out of date, and your general marketing and advertising is working to always generate new business. You will always have access to a secure 'client area' for details on how you're performing and what can be improved.


Client Area (Free)

I care about the success of every client's business and how they can improve. That's why you will be supplied login details to a secure 'client area' where you will be able to see all marketing and advertising data relating to your business at no extra cost.

You will be able to see how your business is currently performing, plus the many improvements we can make together to increase your revenue even further.


If you would like to discuss your business, contact me for a no obligation helpful conversation about how your image can improve.