2021
Action needed: Make sure your website loads lightning fast and easy to use (especially on mobile)
Ranking factors: Overall load time, how quickly you can interact with elements, how visually stable the content is while loading
About Google Updates
Google makes numerous changes to the way it organises (ranks) websites for every search. Most changes are small, but there are a few each year — known as Core Updates — that everyone should be paying attention to as it can drastically change your position and which page you appear on. Studies find that most people don’t search past the second page, and it takes a lot of work to reach those first two results pages.
Below is a list of recent updates and how your website should adapt.
Upcoming
2020
May 2020
Type: Core Update (major update)
Action needed: Nothing new — Adjusted from January's update
Ranking factors: Quality content, brand strength, User Signals (CTR , bounce rate, dwell time)
Winners
- Strong, quality link profiles
- Smaller websites with quality content
Losers
- Possibly large websites
- Category and tag pages that don’t cater for 'searcher intent’, as they have no clear focus
January 2020
Type: Core Update (major update)
Action needed: Concentrate on great content
Ranking factors: Well crafted, unique(ish) content and a great brand
Winners
- Mainly large websites
- Trustworthy sites
- Those with great content
Losers
- A mix of all size websites
- Largely not destination sites
- Without great content plans