Who Are Leave Wizard?

Leave Wizard entered the busy software market providing payroll services alongside a plethora of competitors.

The Problem

They had a website which included some well-thoughtout information on why someone should use their software, but it was cluttered and very quickly became dated, falling way behind rivals. It was also built with a very clunky version of Wix that didn't fully support phones and tablets.

They also didn’t have a solid SEO plan in place to compete with other SaaS, having to fight extremely hard for each customer, taking valuable time away from running the business.

The Solution

A full redesign gave the website a fresh new look that was a mile away from their original look and feel. They instantly seemed more professional which gave visitors confidence in their offering — not to mention willingness to learn more about the product. The software was very competent, but no one gave them the time of day based on how their website looked. A shallow approach, I’m sure you’ll agree, but one that everyone takes these days.

A blog was also added to target searches on Google with articles based on the topics people were searching for.

Other optimisations also took place across the whole website to give every single page a great chance against strong competition.

Knock-on Effect

While the result was very positive, the knock-on effect was that the dated styling of the software itself was now accentuated by the website. This then needed to be updated as quickly as possible to match the professionalism of the website.