SEO stands for Search Engine Optimisation, which is the process of optimising a website to show first for various words on Google and other search engines.
Most people use these search engines to find things they need, so it makes sense for your website to be there when they’re looking for a product or service that you offer. This is precisely why it’s more effective than social media (not that you shouldn’t invest time and money there).
What exactly is SEO?
Search engines read the code that makes up each website to figure out how it should be placed in the order alongside all other websites for a given word or phrase (generally referred to as keywords).
As well as the code, they also take into account which other websites are linking to it, which will be considered a vote of confidence.
However, this is a very simplified explanation, as there are roughly 200 factors that go into deciding where websites should be placed, and who gets to be on the all-important first page.
How can my business benefit?
Websites that have been optimised for certain keywords will appear near the top of the list for searches. This is very important because hardly anyone looks past the second page of the results.
80% of searchers only look at the first page
70% of people only bother with the first 5 results
32% only check the first three websites
Effectively, the higher your website places, the more people with click through to take a look, and the more business it can gain for you.
It’s a lengthy process to optimise a website though — doing it yourself will consume all of your time. This is why you need a professional to hit the ground running.
What’s included in the service?
SEO is an ongoing effort to continually optimise your online presence so that competitors don’t dominate. As soon as you stop investing in an SEO service, they’ll creep past you and take future business away from you.
Below is a taste of what you can expect. As previously stated, there are around 200 factors that Google consider, so this would be a huge list otherwise that you may fall asleep reading.
Audit: Initially, it’s important to know where the website stands and areas that need the most attention. There could be errors to fix before enhancing anything. This strategic approach will get you up and running quicker.
Keyword research: This is the bread and butter of SEO. Choosing the right keywords and using them enough times in the right places can transform your visitor numbers. Keywords are key words that relate to the given subject on the page. Google looks out for certain words and where they’re used to help it determine how important the page is compared to other sites. It can be a fine art.
On-page optimisations: Once you know which keywords are best for each page, you can begin to add them to titles, images, and throughout the copy (all text on the page). There are a lot of technical changes that can be made too, such as a Sitemap to help Google with a list of all pages, improving the way pages link to each other, and much more. All of this helps Google to fully understand your website and which words are the most relevant and where.
Local SEO: This is great for any business, but particularly important if you have a shop, even an office, where people can visit. Optimising this will mean that you’re first when Google Maps is used to find a business. It’s handy to know which businesses are around when you’re looking to buy something, and being one of the first they see will dramatically increase the chances of being chosen.
Backlinks and brand mentions: When someone writes about your business but doesn’t link to you, these brand mentions are great for gaining new links to the site — they’re likely to add a link when asked. Along with finding sites that link to your competitors and asking to also be featured, and creating great content that people want to link to, these links to your site (backlinks) are another strong factor in determining where you place on Google.
The five techniques listed above and roughly 195 others take a long time to complete, and many will need constant monitoring and improving.
However, investing in SEO is crucial to move up the ranks and appear at the top of page one to beat your competitors.
FYI, combining SEO and Google Ads together is like pouring petrol on a fire. Are you ready for all of the extra business?
Understanding what you’re paying for each month
It’s not possible to guarantee results as you have no control over Google or how much time and money competitors are investing. This is why you’ll be very keen to see the month’s results and what I’ve been working on.
To understand what I’ve done for you, each month you’ll receive a report detailing these tasks and it will also show the progress that’s been made. You’ll see your rankings increase — how many positions each page has increased, along with the average ranking for the whole site.
You’ll also see how many people have visited your site, how much time they’re spending, how many became a new client or customer, and much more.
Hopefully, you’ll agree that I show enough knowledge on the subject to achieve great results, but equally, you’d like to see some for peace of mind.
In the graph below, you can see overall rankings across the whole site as an average jumped up 22 positions on Google through February to September. That’s a huge increase for the whole website.
Not only that, but individual pages (below) increased their rank by up to 46 positions. A couple of new entries went straight in at the second and third page — that’s a great base to build upon to reach the first page. The site even increased it’s rank to position one for a particular keyword, right at the top of the first page.
The column ‘Pos. Feb 19’ shows where the pages ranked before I started working on them, and ‘Pos. Aug 31’ shows when I took the screenshot.
This particular client will earn a total of £158,000 from new customers acquired through SEO alone from February to September. This is in addition to revenue generated from other sources such as Google Ads.
The results below show a different client where the average rankings across the whole site rocketed even higher by 34 positions during the time I’ve been working on their SEO.
As you can see from these screenshots, it proves not only that SEO takes time in competitive industries, but that you can achieve a huge increase in rankings by hiring me.
It’s possible to think of SEO as a marathon — the end goal is to be at the top of the first page in position one, and you’re against a lot of other people. The more effort you put into it, the more likely you are to beat others.
I have listed services as types of competitors in a race to reinforce this analogy and illustrate their effectiveness.
This is the default setting for most small businesses and some medium-sized ones too — ignoring the company’s position on Google. Not doing anything will mean you’ll never win and appear at the top of searches where those websites receive the most interest.
The phrase ‘build it and they will come’ definitely doesn’t apply to SEO, and you’ll be missing out on a lot of extra revenue by doing so. Not to mention letting your competitors take advantage of all the extra eyeballs seeing their website instead of yours.
This is for the small businesses who usually don’t have much of a budget, but know they have to do something. This won’t be enough for a medium or large business.
This will allow me to spend four hours a month steadily working through a list of improvements where we’ll gradually see your website move up the order on Google. Eventually, you’ll pass your competitors (if they’re not investing more in SEO).
For the determined small business owner, or a medium-sized business owner. This won’t be enough for a large business.
This allows more time (six hours) to speed up the process of overtaking your competitors on Google. If you’re a small business, it should be enough to beat them. As a larger company, it could be difficult depending on how badly competitors want the business.
Full steam ahead!
For small businesses who want to beat their competitors no matter what, determined medium-sized business owners, or large businesses.
Eight hours per month will give me enough time to blitz the competition for a small business, make competitors panic of a medium-sized business, and equal results of competitors for large businesses.
Does SEO really work?
Yes, definitely. Those websites on the first page have worked hard to get there, and they now benefit from far more visitors than those on other pages. More visitors means more revenue.
How long does SEO take to work?
This depends on two things: How much effort your competitors are making, and the amount you’re willing to invest. It’s possible to overtake competitors within a few months if your budget will stretch to The Runner package above. For competitive industries it can take 12 months or more.
Why does it take so long?
Your competitors have likely already taken steps to improve their SEO — or even accrued more links to the site without trying — so it can take time to bring your website up to that standard and surpass it.
Do I actually need SEO for my website?
Every website needs to optimise for search engines if they value more business. It’s like placing your premises on the busiest street and creating great window displays to entice people into the shop — you’ll earn far more.
Is SEO worth the money?
SEO can be free if you do it yourself. The trouble is, it’s a black hole for time — you’ll need to learn a huge amount to see any benefit. Hiring a professional will save you months, if not years of hard work to get the same results. If you would still prefer to do it yourself, take a look at my step-by-step videos.
What is the process?
An initial audit is very important to see which areas need the most attention. Next, the basics like setting up your website on various Google services to monitor activity. Then, correct any existing errors. Making sure you’re first for searches of your business name are very important, then focusing on your most successful products/services, and much, much more for a very long list.
How do I get started?
Fill in the form on the Contact page and we’ll discuss your business in general along with how you generate the most revenue through your website. An ‘agreement’ will be written, then I can start your race to the top.
Still have questions?
Feel free to reach out on the Contact page where you’ll receive no-obligation help and advice.