Simpson Associates
Based in Leeds, Simpson Associates provide data management services for large companies with a lot of information to process, optimising the way this data is used for a variety of benefits. Due to the complex nature of the service, their contracts can be as lucrative as £100,000+.
Although they had a marketing department, this consisted of just two people with knowledge in areas other than Google and websites.
However, their services—and indeed their clients’—were very digital. So, in order to prosper, they needed a way of being promoted online. A website existed, but it wasn’t optimised for Google, nor were they advertising.
A strong focus on SEO: Optimising the website to ensure that it was one of the first that people saw when searching for data services on Google. A lot of technical work was performed here, such as improving the loading speed of every page, researching popular keywords to be added in the right places, optimising the code and much more.
Advertising also contributed hugely to success by drawing interested parties to dedicated new landing pages. These included information directly related to the specific ad they just saw, and Conversion Rate Optimisation techniques to maximise the number of people calling and emailing.
The ads themselves were meticulously designed, animated and structured to gain as much initial attention as possible before seeing the landing page.
“Daniel's expertise on all things SEO has been invaluable — he really understood what we were trying to achieve and would go out of his way to make the best recommendations. I have no hesitation in recommending Daniel.”
Emma
Head of Marketing & Sales, Simpson Associates